The new sign regulations create standards that support businesses but also protect pedestrians and community aesthetics.
SANTA ANA, Calif. – The Santa Ana City Council unanimously voted on Tuesday, Sept. 16, to allow businesses to use A-frame signs for advertising in a move aimed at supporting the local business community and enhancing advertising options on commercial properties.
The A-frames ordinance marks a significant shift in Santa Ana’s approach to commercial signage. A-frame signs — also known as sandwich boards — were previously prohibited. Under the new rules, businesses will be allowed one A-frame sign per establishment, subject to guidelines that ensure public safety and aesthetic compatibility with the city’s streetscape.
“This ordinance strikes the right balance between economic vitality and community character,” said Mayor Valerie Amezcua. “We’re opening up new marketing opportunities for our small businesses while maintaining the safety and walkability of our neighborhoods. It’s a smart, practical step forward for Santa Ana.”
Key features of the ordinance:
- One A-frame sign per business is allowed without a permit.
- Signs must be placed within 50 feet of a business entrance on private property or within 5 feet on public sidewalks.
- Signs must not obstruct pedestrian pathways (minimum 4-foot clearance) or vehicle sightlines.
- Maximum dimensions for A-frames are 36 inches high by 24 inches wide.
- Signs must be made of durable, weather-resistant materials and kept in good condition.
- Signs may only be displayed during business hours and must be removed when the business is closed.
The ordinance is designed to be content-neutral, focusing on physical and location-based standards rather than sign messaging — aligning with the U.S. Supreme Court’s decision in Reed v. Town of Gilbert. That decision determined that imposing restrictions based on the message displayed is unconstitutional.
The new A-frame regulations offer small business owners a cost-effective, flexible tool to attract foot traffic and promote their products and services. At the same time, the ordinance preserves Santa Ana’s commitment to pedestrian-friendly, visually coherent public spaces by implementing fair, common-sense regulations. The ordinance will go into effect in 30 days after City Council approval.
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