As a landlord, you determine the asking price of your unit. The asking price of your rent must be reasonable compared to other units of similar location, quality, size, type, and age. If the rent is not reasonable to similar units, you may be asked to lower it to accommodate the tenant interested in moving into the property. Should you rent your property through Section 8, rent increases must also be reasonable in relation to comparable units, the payment standard in the jurisdiction, and what portion of the rent the tenant can afford to pay.